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Rod Aparicio

Finding The Gap

Get one tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy. A *daily* email for indie consultants and creators —without the bullshit.

Featured Post

Value, profit, revenue or costs?

Some businesses focus on how to be more cost-efficient, because that's how they think they'll win. Others, on how to get more sales (revenue) because the more they sell, the more often they win. Some others, on how much profit they can add on top, so that the business model they have makes sense and can win. Few, on what their customers value and are willing (and able) to give in exchange of that (money). Still trying to win more. A very, very few, on how they can get to what their customers...

about 21 hours ago • 1 min read

Friend-of-the-list, daily emailer and your friendly-CFO (think of it as your friendly Financial Spiderwoman), Lauren Pearl, wrote about how profit-first could be a poison pill for businesses (bolding mine). "The industry is riddled with quick answers from experts on what works for every business. And while many of those insights are revolutionary for some teams.The same can be poison pills for others." And she's right. There's no one-fits-all solution. When profit (or for that matter,...

2 days ago • 1 min read

Brian Collins (once again) wrote this article about fear. You need fear, you need insecurity —I'd argue you even need pain. Because that's what also lets you see into the other side of life. Where you are not comfortable anymore. And, if channeled right, it might just be the thing that leads you to something awesome. Here's what he wrote.👇 Last year, I invited my friend (and our Chief Strategy Officer) Taamrat Amaize to give a talk with me at the spectacular OFFF Festival in Barcelona. The...

3 days ago • 1 min read

There was a linkedin post talking about entrepreneurship and how "imposter syndrome will be a guarantee" of it. Brian Collins came to say something raw, and brilliant in response. [...] What is not true is this:- Imposter syndrome will be a guarantee.There is no such thing as Imposter Syndrome. That expression is just someone turning insecurity into a pathology. It is the human human trait called "learning."Yes, anything new is going to have a learning curve.Entrepreneurship? That's a steep...

4 days ago • 1 min read

"Music is about soul, feeling and intention." —Mohini Dey But first, watch this for 2 mins: Most about the features "[...] Very skilled, very technical, amazing in their own ways, but what's missing is the soul and the melody." My guess is that you can relate to this in your own market. There is always something missing, and you intend to change that in your own ways. And when you see things that way, you will find that, sure, things in your market might focus on performance and metrics for...

5 days ago • 1 min read

Make it simple for your customers to get back to you. Ditch the jargon, the brain and extra work, the coordination. Get to the point, tell them the price and leave it up to them. Help them make the decision. Simplify things. It might look like this at first. From a complex process: Mailing Text All about why "your brand is the best" Discount Click Landing page Look for the owned product and its serial number Fill in form Apply discount Send Wait for the quote Get the quote Order Results: X...

6 days ago • 1 min read

"Where were you for the last 10 years?!" That's one of the best compliments you can get. Not because how it sounds to you, but because what they are feeling. This feeling is a response to: The actual feel of moving forward (from the status quo/previous situation). Seeing the light at the end of the tunnel. They realize they're not doomed. Getting quick, small wins that show them the potential of change. In short: the first signs of transformation. That's the kind of behaviors you're looking...

7 days ago • 1 min read

Selling. You guessed it. Yesterday's message was about what a normal behavior is acceptable from your prospects. Friend of the list, data science expert and hostess of the podcast Value Driven Data Science, Genevieve Hayes, asked what are these sets of red flags from both sides: your prospects and yourself. Spoiler alert: it depends. All of us are at different stages in life and business, so conditions vary. One thing that doesn't vary, though —and personally use as a good filter— is: Would I...

8 days ago • 1 min read

Quick question: What would you say are normal behaviors from your customers/prospects? What do you think are the expectations when approaching a new prospect? Yes. There were 2 questions. :)

9 days ago • 1 min read

Over a year ago, friend of the list and daily emailer Jonathan Stark launched his e365 workshop: how to write for a year, daily. Now, you'll think... But what if I run our of things to say? Won't people unsubscribe / stop reading me? Do I have something worth saying? Will I be able to keep at it at this high frequency? Will anybody actually want to read what I have to say? Etc. etc. etc. Thing is, that's of second order. What writing and publishing daily does is it helps you think: better and...

10 days ago • 1 min read
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