Giving discounts: taking a price off of something —or adding something up to your offering.

But... what's the reason (or reasons) to give a discount?

Is it to give it when they ask for it?

Is it to close the deal?

Is it because you have no power in the negotiation?

Is it because they have all the power in the negotiation?

Is it because you can't say No?

Is it because they don't have money?

There can be a million reasons (or even more). And that's fine.

One thing you can ALWAYS say, and need no justification, is "Thank you. That's a pass for me."

You can always walk away.

Now, if you're going to give a discount, there are a few rules to do it better than normal.

1. Be specific.
2. In exchange for something in return.
3. Be explicit.
4. Time-bounded. It has to be in a defined timeframe.
5. Written at the end of the quote/proposal for what it is "Discounted price".

Customers tend to forget they got a discount, but they always remember the discounted price. Better do it right, huh? :)