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The answer is no
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If...
That has nothing (or very little) to do with how much you price it for. Put it this other way:
Would that be without value? Getting to know how to do something at a level of mastery that creates a lot of value for your customer is not related on how much effort it takes. Because it's not about you. Or "the value you bring". It's about the value YOUR customer finds. It's all about THEM. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Revenue or profit. Which one is the one you're to aim for? Or better yet, if you need to make 500K in revenue, what would your approach be: Low price, high volume, or High price, low volume Same offering. Same inputs. What do you choose?
Knowing what to say no to is the thing that puts you (and your business) in the expert position. It gives you clarity to choose the right fits for you. It disengages you from incurring into sunk costs (that all-nighter proposal/quote, that long pitch deck, that overexcitement into this next deal). It lets you set and respect your boundaries. It gives you the freedom to walk away. And most of it all: it lets you be the expert.
The more effort/passion/premium you put in requires a higher price to your market? What are your thoughts on that?