Rod Aparicio

What your customers are paying for

Published 15 days ago • 1 min read

They're not paying for your costs (they actually don't care if you're profitable or not).

They're not paying for your time.

They're not paying for your effort.

They're not even paying for what you (might) already know.

What they're paying for...

is for how they go from state A to state B.

Actually, for them getting to state B.

They pay for the help received.

And you charge for the help you give.

How involved you, your brand, or your staff, get into that process is what will help you determine the price.

Yet, the price can only be determined by what point B matters to them.

Not your costs.

Rod Aparicio

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