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Rod Aparicio

The question

Published 13 days ago • 1 min read

What's that that your customers appreciate about working with you?

Is it that you always say yes?

Is it that you always say no?

We know it's not the great work you do. Your work (and its quality) has not really a lot to do with WHY they keep working with you.

They keep working with you because of something else.

They keep saying yes to what you advice because of something else.

They keep with you because _________________.

Let me know.

Rod Aparicio

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Read more from Rod Aparicio

Do you ask for free work, samples to your suppliers/vendors/sub-contractors? Actually, do you expect them to do work for free before you engage with them? If you do, what are the reasons for it? If you don't, what are the reasons for it? Quite curious to hear what you have to say. :)

about 4 hours ago • 1 min read

You're not legally required to say yes to every prospect. You're not legally required to give a quote. Not even to build a proposal. Definitely not, to play in their terms. So, when you see red flags, saying "No" won't put you in a bad spot. Spend the best of your time in the customers you want to help and that 1) want help, 2) can afford you.

1 day ago • 1 min read

Have you come across this type of vendor trying to sell you something that's dressed quite nicely and redefined under a "new category"? When something is already known by you, you have a stand on it, and still they're trying to convince you to buy? And, if you're curious enough —or just want to poke around— you follow along and wanna see how much bullshit they're trying to feed you? That's the thing about pitching, presenting and convincing. It's not about them (your customers), but about you...

2 days ago • 1 min read
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