Rod Aparicio

Sense of urgency

Published 4 days ago • 1 min read

In hospitality (and business) people talk of having a "sense of urgency" to do things at the right time, in the right way, and always taking care of details. But in reality it's not urgency, it's efficiency and efficacy, I'd say.

The thing here is that they get to confuse this sense of urgency with busy-ness. To be always doing something.

Doing nothing is not possible, because that means wasted time —or just laziness.

So you have everyone jumping from one thing to the other, keeping busy... without sense.

Going from a sense of urgency to a state of emergency, making an ongoing flow of "we need to do this because it's an emergency/it's urgent".

And if you're always in emergency/urgency, it's not an emergency/urgency, it's simply chaos (the bad one).

If everything is a priority, then nothing really is.

Rod Aparicio

Finding The Gap

Get one tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy. A *daily* email for indie consultants and creators —without the bullshit.

Read more from Rod Aparicio

After yesterday's message (on the response from Samsung to Apple re: their new tablets), this reply by fellow daily emailer Wes Wheless from The Lightbulb summarized the feeling: "It feels like two rich cousins fighting in public" Spot on. Besides the comms and whether or not the message went through in their ads, the overall feeling is the same: it's all about them. And when you (and your business) focus and react to what the competition is doing right or wrong, you're missing the mark. It's...

about 10 hours ago • 1 min read

Watch this and hit reply. What does it make you feel?

1 day ago • 1 min read

When you see red flags in a prospect or a potential project, call them out. You have 2 options: Saying yes and move forward. Knowing what you're trading off —and what you're giving up: being at your best, or... Saying no and move forward. Knowing that when you're at your best, you can help best. Letting go of what seems like a big or interesting opportunity is hard (and easier said than done), YET think of this: if you get to say no, you get to be in charge of your next step. Seeing red flags...

2 days ago • 1 min read
Share this post