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Rod Aparicio

Sense of urgency

Published 4 days ago • 1 min read

In hospitality (and business) people talk of having a "sense of urgency" to do things at the right time, in the right way, and always taking care of details. But in reality it's not urgency, it's efficiency and efficacy, I'd say.

The thing here is that they get to confuse this sense of urgency with busy-ness. To be always doing something.

Doing nothing is not possible, because that means wasted time —or just laziness.

So you have everyone jumping from one thing to the other, keeping busy... without sense.

Going from a sense of urgency to a state of emergency, making an ongoing flow of "we need to do this because it's an emergency/it's urgent".

And if you're always in emergency/urgency, it's not an emergency/urgency, it's simply chaos (the bad one).

If everything is a priority, then nothing really is.

Rod Aparicio

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