profile

Rod Aparicio

Red flags

Published 2 days ago • 1 min read

When you see red flags in a prospect or a potential project, call them out.

You have 2 options:

  • Saying yes and move forward. Knowing what you're trading off —and what you're giving up: being at your best, or...
  • Saying no and move forward. Knowing that when you're at your best, you can help best.

Letting go of what seems like a big or interesting opportunity is hard (and easier said than done), YET think of this: if you get to say no, you get to be in charge of your next step.

Seeing red flags is good.

Identifying them and calling them out is better.

Deciding on how to move when you see them, even better.

The choice is yours.

Rod Aparicio

Finding The Gap

Get one tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy. A *daily* email for indie consultants and creators —without the bullshit.

Read more from Rod Aparicio

After yesterday's message (on the response from Samsung to Apple re: their new tablets), this reply by fellow daily emailer Wes Wheless from The Lightbulb summarized the feeling: "It feels like two rich cousins fighting in public" Spot on. Besides the comms and whether or not the message went through in their ads, the overall feeling is the same: it's all about them. And when you (and your business) focus and react to what the competition is doing right or wrong, you're missing the mark. It's...

about 11 hours ago • 1 min read

Watch this and hit reply. What does it make you feel?

1 day ago • 1 min read

Stop pitching and trying to convince people. Show up with your prospects to see if there's a fit, with your willingness to help them see something they don't see yet. To be there for them and show them the way —with you, or with someone else who fits better. Ask questions and push. Help them see you're on the same side, not against them. Say what you think. Don't hold back, but no need to be an ass either. Be kind, but straightforward. Choose your words. You're not there to sell. You're there...

3 days ago • 1 min read
Share this post