Get one tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy. A *daily* email for indie consultants and creators —without the bullshit.
Praise You - Fatboy Slim. [Or is it?]
Original is an spectrum.
A first level comes to things that are only new to you.
A next one comes from adapting things under a new take.
Just like this song. A sample of "Take Yo' Praise" by Camille Yarbrough mixed with many other samples.
It takes things already known in a new way.
The thing is, it's original. It took something already created and gave it an unexpected (and cool) twist.
It's so original it's got its own cover(s). [Google Praise You cover and you'll get a ton of them] 👇
Same happens with you.
You come with a remix of several pieces (your experiences) and through your lens, you bring new things into the world.
That's why I praise you.
Because you're out there, creating things to elevate others. That takes courage. Creating. Coming with something new, original.
Ask yourself: How can you find the place where your things come more original?
Finding The Gap
Get one tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy. A *daily* email for indie consultants and creators —without the bullshit.
Decision-making advice for business tends to be "your strategy needs to be driven by data". But data is built in the past. It's certain. It's factual. Forecasts, trends, models. They all take data and build a projection into the future with a certain sense of reliability, confidence, or pure imagination. They're informed by, but not driven by data. Based in the past. Strategy, it's about the future. Uncertain. Non-factual.
After yesterday's message (on the response from Samsung to Apple re: their new tablets), this reply by fellow daily emailer Wes Wheless from The Lightbulb summarized the feeling: "It feels like two rich cousins fighting in public" Spot on. Besides the comms and whether or not the message went through in their ads, the overall feeling is the same: it's all about them. And when you (and your business) focus and react to what the competition is doing right or wrong, you're missing the mark. It's...