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Less is less
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And more is more —no shit, Sherlock. 🕵️♀️ You've been taught that "less is more", as in the belief that simplicity and clarity will always mean more, by taking off what's not necessary. However, what if it's not less, but actually more? To make it "less" cluttered, cleaner, clearer, complex, you need more. More thoughtful, more experienced, more nuanced, more focused on the other side: your customer. More "others-focused". And less will be less brain work for your customers, less risk, less inconvenient, less confusion. And you know what? Now that I think of it, less of "me, me, me" is actually more —of "you, you, you". When you frame it through your customers' lens, it helps them buy. And more is more. |
Rod Aparicio
Finding The Gap
Get one tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy. A *daily* email for indie consultants and creators —without the bullshit.
If you're focused on what you're going to say next. On how to make your argument more solid. On how your point is the valid (and true) one. No matter what your counterparty says, you'll hear what you want to hear. You'll listen to either reply or present. And that's no conversation. The same is with your prospects and customers. If you don't meet them where they are, if you try to convince them —or influence them— and they're not at that stage, they won't hear you. Here's a work around: Focus...
Internet connection problems. So here's a great article by Tim Williams on the same subject of expertise. :) Getting Paid for Years - Ignition Group.
"If I do a job in 30 minutes it's because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes." Nonsense. This whole argument assumes that to know something, it's about the effort you put on. About the time you "spent" in learning the thing. How much it meant, in terms of effort, for you to do something. It takes that if something feels as simple as breathing to you, but not for others, it shouldn't be valuable. Or that for it to be valuable, you...