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[Last Chance] Don't miss out
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Don't you HATE this kind of emails and messages trying to push you into a buying decision? Even worse —when it keeps repeating over and over? I know i do. Pushing for this fear of missing out (FOMO) and to get them to take action based on an impulse is a common (mal)practice. Why? Because this push is artificial and external —and an overkill. A better approach to help your customers buy is to dig up that urgency they actually feel and direct them to make the decision a no-brainer. You don't want your customers to have buyer's remorse. You want them to be delighted. And FOMO won't do it. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Wanna play a game? Same situation. You need to make an important decision on your business. A game-changer. And you approach 2 advisors —could be a lawyer, a consultant, an accountant, a fractional CMO/CFO/COO... up to you. Both will get you to the same information to make your decision. Adv 1's response: Let me look into it, do some research. It might be around 5 weeks.I'm estimating 60 hours at $80 per hour. Approx total: $ 4800 Adv 2's response: That?I can tell you right away. The price...
When you work in music, movies, or art. When you delight your audience with the unexpected. When you prepare them to expect the unexpected. Not in business, though. You don't want your customers to be misled. You want to surprise them, yeah; yet with an idea they're part of. There, you lead them. And that's how you delight them. PS.- If you want some fun misleading and are into the MCU (Marvel), do watch Deadpool. Great misleading (and tons of swearing, just FYI).
Yup. Buying into an idea and not quite questioning deeply... until I did: Category Creation. The main argument is that it... "involves the creation of new categories of products and services to introduce to the market. [...] Category designers present their products and services under a new category and educates the market on that category." And while this sounds awesome, it's not really "creating" a category. To create a category, it needs not to be existing before. And here's the thing:...