Rod Aparicio

[Last Chance] Don't miss out

Published 20 days ago • 1 min read

Don't you HATE this kind of emails and messages trying to push you into a buying decision?

Even worse —when it keeps repeating over and over?

I know i do.

Pushing for this fear of missing out (FOMO) and to get them to take action based on an impulse is a common (mal)practice.

Why? Because this push is artificial and external —and an overkill.

A better approach to help your customers buy is to dig up that urgency they actually feel and direct them to make the decision a no-brainer.

You don't want your customers to have buyer's remorse.

You want them to be delighted.

And FOMO won't do it.

Rod Aparicio

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