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Rod Aparicio

[Last Chance] Don't miss out

Published 20 days ago • 1 min read

Don't you HATE this kind of emails and messages trying to push you into a buying decision?

Even worse —when it keeps repeating over and over?

I know i do.

Pushing for this fear of missing out (FOMO) and to get them to take action based on an impulse is a common (mal)practice.

Why? Because this push is artificial and external —and an overkill.

A better approach to help your customers buy is to dig up that urgency they actually feel and direct them to make the decision a no-brainer.

You don't want your customers to have buyer's remorse.

You want them to be delighted.

And FOMO won't do it.

Rod Aparicio

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Read more from Rod Aparicio

Do you ask for free work, samples to your suppliers/vendors/sub-contractors? Actually, do you expect them to do work for free before you engage with them? If you do, what are the reasons for it? If you don't, what are the reasons for it? Quite curious to hear what you have to say. :)

about 5 hours ago • 1 min read

You're not legally required to say yes to every prospect. You're not legally required to give a quote. Not even to build a proposal. Definitely not, to play in their terms. So, when you see red flags, saying "No" won't put you in a bad spot. Spend the best of your time in the customers you want to help and that 1) want help, 2) can afford you.

1 day ago • 1 min read

Have you come across this type of vendor trying to sell you something that's dressed quite nicely and redefined under a "new category"? When something is already known by you, you have a stand on it, and still they're trying to convince you to buy? And, if you're curious enough —or just want to poke around— you follow along and wanna see how much bullshit they're trying to feed you? That's the thing about pitching, presenting and convincing. It's not about them (your customers), but about you...

2 days ago • 1 min read
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