Rod Aparicio

Discounts are bad for your customers.

Published 18 days ago • 1 min read

The constant ones.


It trains them that only price (without context) is the decisive factor.

Makes you think of how little you could go for and still make a profit (if any).

Risks them to shit customer service. Since your margins are low, going the extra mile —or even care for after sales— for what they need as an extra will only seem like a high expense on your side.

It makes you go for more effort (to get more sales), with the same result.

Turns into a vicious loop of trying to beat everyone else based on the lowest price. And that never ends well.

If you're going to do discounts, do them right.

  • Framed in a time and specific window.
  • Making it clear the customer is receiving this discount under X specific conditions.
  • Show the full price and the discount given. We all use to "forget" why we got a discount; we only remember what we paid.

It's all about balance.

Rod Aparicio

Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.

Read more from Rod Aparicio

Do you ask for free work, samples to your suppliers/vendors/sub-contractors? Actually, do you expect them to do work for free before you engage with them? If you do, what are the reasons for it? If you don't, what are the reasons for it? Quite curious to hear what you have to say. :)

about 3 hours ago • 1 min read

You're not legally required to say yes to every prospect. You're not legally required to give a quote. Not even to build a proposal. Definitely not, to play in their terms. So, when you see red flags, saying "No" won't put you in a bad spot. Spend the best of your time in the customers you want to help and that 1) want help, 2) can afford you.

1 day ago • 1 min read

Have you come across this type of vendor trying to sell you something that's dressed quite nicely and redefined under a "new category"? When something is already known by you, you have a stand on it, and still they're trying to convince you to buy? And, if you're curious enough —or just want to poke around— you follow along and wanna see how much bullshit they're trying to feed you? That's the thing about pitching, presenting and convincing. It's not about them (your customers), but about you...

2 days ago • 1 min read
Share this post