Rod Aparicio

Changing the equation

Published 14 days ago • 1 min read

In a product-market fit approach:

"This is how everybody else prices" (eg. cost+)

"These are the prices".

You play by their rules.

And here comes the challenge.

Rethinking them from the core: "How can you change this equation?"

"How could i charge X?"

"What would my customers need that they gain 10X the price?"

It brings you to think from "what they owe me" (aka. what it costs me) into "what they're interested in" (the outcome).

When you start with this, things shift.

And that's your first step. :)

Rod Aparicio

Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.

Read more from Rod Aparicio

Do you ask for free work, samples to your suppliers/vendors/sub-contractors? Actually, do you expect them to do work for free before you engage with them? If you do, what are the reasons for it? If you don't, what are the reasons for it? Quite curious to hear what you have to say. :)

about 4 hours ago • 1 min read

You're not legally required to say yes to every prospect. You're not legally required to give a quote. Not even to build a proposal. Definitely not, to play in their terms. So, when you see red flags, saying "No" won't put you in a bad spot. Spend the best of your time in the customers you want to help and that 1) want help, 2) can afford you.

1 day ago • 1 min read

Have you come across this type of vendor trying to sell you something that's dressed quite nicely and redefined under a "new category"? When something is already known by you, you have a stand on it, and still they're trying to convince you to buy? And, if you're curious enough —or just want to poke around— you follow along and wanna see how much bullshit they're trying to feed you? That's the thing about pitching, presenting and convincing. It's not about them (your customers), but about you...

2 days ago • 1 min read
Share this post