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Rod Aparicio

Below the surface

Published 21 days ago • 1 min read

To go below the surface, you need special gear —more than just a snorkel and fins.

And the stakes also get higher.

What do you think it takes to see under?

Rod Aparicio

Finding The Gap

Get one tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy. A *daily* email for indie consultants and creators —without the bullshit.

Read more from Rod Aparicio

If you're focused on what you're going to say next. On how to make your argument more solid. On how your point is the valid (and true) one. No matter what your counterparty says, you'll hear what you want to hear. You'll listen to either reply or present. And that's no conversation. The same is with your prospects and customers. If you don't meet them where they are, if you try to convince them —or influence them— and they're not at that stage, they won't hear you. Here's a work around: Focus...

about 9 hours ago • 1 min read

Internet connection problems. So here's a great article by Tim Williams on the same subject of expertise. :) Getting Paid for Years - Ignition Group.

about 23 hours ago • 1 min read

"If I do a job in 30 minutes it's because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes." Nonsense. This whole argument assumes that to know something, it's about the effort you put on. About the time you "spent" in learning the thing. How much it meant, in terms of effort, for you to do something. It takes that if something feels as simple as breathing to you, but not for others, it shouldn't be valuable. Or that for it to be valuable, you...

2 days ago • 1 min read
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