Get one tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy. A *daily* email for indie consultants and creators —without the bullshit.
Are you waiting for the big moment?
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Are you saving your BIG IDEA for when you have the big audience and everyone is waiting for what you have to say? You're not alone. This fear hits us all the time. You think that you'll "save" your big idea for when you're famous / recognized and don't want to "spend" it early in your journey. But what if you're not spending your best ideas? What if you're refining them, live, with an audience? Think of it like a song you just wrote. It sounds good in your head, but unless someone else listens to it, you won't know how good it is —or not— and what you could improve. You think that if you repeat yourself, you'll get bored of it —or your readers will get bored of it. Or that there's not enough eyeballs. Share your music. Share your thoughts. The ones who are NOW waiting for what you have to say care for you. Give back. They'll appreciate it —and help you on the way. |
Rod Aparicio
Finding The Gap
Get one tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy. A *daily* email for indie consultants and creators —without the bullshit.
If you're focused on what you're going to say next. On how to make your argument more solid. On how your point is the valid (and true) one. No matter what your counterparty says, you'll hear what you want to hear. You'll listen to either reply or present. And that's no conversation. The same is with your prospects and customers. If you don't meet them where they are, if you try to convince them —or influence them— and they're not at that stage, they won't hear you. Here's a work around: Focus...
Internet connection problems. So here's a great article by Tim Williams on the same subject of expertise. :) Getting Paid for Years - Ignition Group.
"If I do a job in 30 minutes it's because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes." Nonsense. This whole argument assumes that to know something, it's about the effort you put on. About the time you "spent" in learning the thing. How much it meant, in terms of effort, for you to do something. It takes that if something feels as simple as breathing to you, but not for others, it shouldn't be valuable. Or that for it to be valuable, you...