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Are you prepped to be wrong?
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Here's an excerpt of Sir Ken Robinson's TED Talk on creativity
The main point on it is about being prepared to get things wrong. Yet, something that keeps coming back to mind is how you can approach things in your business. It can go from trying to avoid mistakes and playing it safe —or be prepared to get it wrong, so you can have a go at new approaches you come up with. On which side of the spectrum would you rather be? You can see the full presentation here. |
Rod Aparicio
Get one tip, question, or belief-challenge that just might change the way you market, to help your customers buy. A *daily* email for b2b founders on improving your business —without the bullshit.
Wanna play a game? Same situation. You need to make an important decision on your business. A game-changer. And you approach 2 advisors —could be a lawyer, a consultant, an accountant, a fractional CMO/CFO/COO... up to you. Both will get you to the same information to make your decision. Adv 1's response: Let me look into it, do some research. It might be around 5 weeks.I'm estimating 60 hours at $80 per hour. Approx total: $ 4800 Adv 2's response: That?I can tell you right away. The price...
When you work in music, movies, or art. When you delight your audience with the unexpected. When you prepare them to expect the unexpected. Not in business, though. You don't want your customers to be misled. You want to surprise them, yeah; yet with an idea they're part of. There, you lead them. And that's how you delight them. PS.- If you want some fun misleading and are into the MCU (Marvel), do watch Deadpool. Great misleading (and tons of swearing, just FYI).
Yup. Buying into an idea and not quite questioning deeply... until I did: Category Creation. The main argument is that it... "involves the creation of new categories of products and services to introduce to the market. [...] Category designers present their products and services under a new category and educates the market on that category." And while this sounds awesome, it's not really "creating" a category. To create a category, it needs not to be existing before. And here's the thing:...