profile

Rod Aparicio

A service business?

Published 5 days ago • 1 min read

Some argue that you're in the service business.

And that might be right. It makes sense.

But I'd go a bit further.

Quoting Ron Baker, "you're in the transformation business".

You help your customers transform by servicing them (diff from serving them). :)

The approach you'll take on decisions, advice, and goals reflects that.

Rod Aparicio

Finding The Gap

Get one tip, question, or belief-challenge that just might change the way you market yourself, so that your customers buy. A *daily* email for indie consultants and creators —without the bullshit.

Read more from Rod Aparicio

After yesterday's message (on the response from Samsung to Apple re: their new tablets), this reply by fellow daily emailer Wes Wheless from The Lightbulb summarized the feeling: "It feels like two rich cousins fighting in public" Spot on. Besides the comms and whether or not the message went through in their ads, the overall feeling is the same: it's all about them. And when you (and your business) focus and react to what the competition is doing right or wrong, you're missing the mark. It's...

about 11 hours ago • 1 min read

Watch this and hit reply. What does it make you feel?

1 day ago • 1 min read

When you see red flags in a prospect or a potential project, call them out. You have 2 options: Saying yes and move forward. Knowing what you're trading off —and what you're giving up: being at your best, or... Saying no and move forward. Knowing that when you're at your best, you can help best. Letting go of what seems like a big or interesting opportunity is hard (and easier said than done), YET think of this: if you get to say no, you get to be in charge of your next step. Seeing red flags...

2 days ago • 1 min read
Share this post